Preeti Choudhary (B.Des, Nift)
Head Designer
You should not need a different outfit for every part of your day. DaeOff makes workwear for the meeting, the commute, lunch, and whatever comes after. One considered wardrobe, designed around how Indian women actually work and live.
The DaeOff philosophy
Fewer pieces. Smarter choices. Total confidence.
We believe what you wear should expand your possibilities, not limit them. So every DaeOff piece is considered for the whole day: polished without feeling stiff, refined without asking you to change who you are.
This is workwear that does not feel like workwear. This is DaeOff.
How we design
Designed for the Indian day
We start with the woman who will wear it. Her proportions. Her climate. Her 9am meeting and her 7pm plan. Every piece is built from scratch for Indian body proportions and Indian conditions, with considered construction that stays polished as the day moves.
The result is a wardrobe designed to do more with less: versatile pieces that work together, move easily, and carry you through more than one part of your day.
The DaeOff day, as worn
@daeoff
Why DaeOff exists
DaeOff began with a simple observation: Indian women were still choosing between workwear that felt too formal and clothes that felt too casual. We design the middle ground — refined, effortless pieces built for Indian proportions, Indian climates, and the full shape of your day.
Anita Bagaria (B.Tech, MBA)
Founder, DaeOff
